zakaz@fiori.ua

Not only gardens, but also store fronts bloom in spring. We created a geometric garden especially for the bright things of the Domino Eight Art-Concept Store.

What challenges we faced, what served as an inspiration and what was the result? Karina Khadzhimatova, a designer of Fiori Flower Company will answer these questions.

"Challenge.

First of all, our task was to create a vibrant trendy store front that would not distract, but emphasized not less bright spring collection of the clothes and accessories. It is always difficult to work when there is a huge amount of colors and textures. In these case the contemporary art, pop art will help - using the game of forms, their sizes, the desired result can be achieved. It is equally important to use 3D-effects instead of the usual design in store fronts in the same plane.

Inspiration.

Probably, the biggest cluster of colors in nature can be found in the tropics. Looking at the riot of colors and shapes of the plants and birds, we realized that these are the themes we want to use in the design. The unhacked presentation was derisable – we remembered folk dishes, which the bright colors and flowers always perfectly match, sometimes from quite different stories.

Result.

The combination of geometric shapes and delicate feminine floral print match the trend of this season. The geometric decor, appealing to minimalism and symbolism: yet the bare branches of the trees, touching lines of the young greens turn into strips, drawings, ornaments".

The combination of incongruous – the contemporary art in the flowers!

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