Like a flower - the motto of this year, perhaps, in all fashion areas. And we live with flowers and follow the trends all year round, therefore, we decided to change as well, following the world trends.
We decided to update the corporate design in accordance with the trends of the year and the motto "Art in flowers", thus confirming that we create not just bouquets.
New logo, made in the form of a medallion with a recognizable letter F is an embodiment of our values and traditions: classical and contemporary, chic and simple.
The contrasting colors and paints are used in all materials, including photos and sketches, in bouquets and separate things. This is an embodiment of minimalism and chic.
In addition, Fiori is the flowers theme itself, it is present in almost all collections of spring-summer 2015. Each designer sees the embodiment in his own way: from gentle pions in openwork to the dramatic, even gothic images.
An utilitarian chic has been finally decorated with flowers - even the classic Burberry presented a loose-fitting raincoat with a floral print. Dolce&Gabbana diluted a gas black evening dress with red blossom trusses, Chanel and Oscar de la Renta everyday starched white dresses were marked with pink flowers. It is long since spring collection met the phrase: "Flowers? In the spring? Very original!".
In addition to the embodiment in clothing, brands actively use flowers for photographing as separate elements, in their logo. The storefronts in Paris are full of nature gifts lushness.
An advertising campaign of Blugirl Blumarine Spring-Summer 2015 can be safely called "The flowers are blooming". The romantic retro dresses with flower buds look more than realistic due to 3D effect. The flowers are present in interior photography, which, by the way, was entrusted to the Ukrainian photographer Elena Emchuk.
The floral topic is actively used by the Ukrainian designer Lilia Poustovit, she connects in her collection the graphic and floral print of effortless woman - a resident of a large metropolis.
The cosmetic and perfume brands are actively using a close-up photography, or painted flowers, embossed applique in their images.
The gastronomic brands shared the same fate of floral rhapsody - favorite Laduree macaroon scents with lilies of the valley, Saxton cider is in apple-pear blossoms.
Flora print for Gucci, created by creative duet of designer Frida Giannini and artist Chris Knight blooms on fabrics with the magical herbs and wildflowers.
Kure Bazaar nail polish brand even uses the flowers in the area of sales, building an associative array between product shades and natural colors...
And even with flowers in bottles.
The spring has come - it's high time to bloom!