Sakura flowering for the international award marie claire – prix d’excellence de la beautÉ 2018

On February 28th, Guramma restaurant hosted the Annual Marie Claire Prize – PRIX D’EXCELLENCE DE LA BEAUTÉ 2018, awarded for an innovation in the beauty industry.

Throughout the year, a professional jury consisting of an editorial staff of the beauty sections of the world’s most prestigious beauty magazines, testing hundreds of new products to determine the best of the best.

This is the most prestigious beauty reward, compared to Oscar in the cinema world.
The nominees became the cosmetic products for face, hair, body care, sunshine and decorative cosmetics.


The event was held at the luxurious Gurrama restaurant, and the Fiori team worked on the event.
It was important to underline the format of the event, without making the entire emphasis on ourselves and taking into account the peculiarity of the French chic.
Natasha Voronina, the project manager, says how it was.
Q: Natasha, let’s close our eyes and recall this event of an incredible beauty! Of course, the seamy side of the project and the preparation consist of many complex details. Tell me about the task you’ve originally faced.


A: Thank you for the question. I can say that there were no difficulties in developing the concept of the event. The task was to make the spring atmosphere of the holiday and the scenery, since it was the last day of winter. We wanted to dip the guests in bright and gentle colors at the same time, and of course, give the French zest to the evening. We stopped our choice at the blooming branches of sakura, filling up the space with it as much as possible. Already at the entrance, guests were immersed in the beauty of the Japanese flowering garden, and this created a special mood. The evening was harmonious and truly beautiful. The beautiful people on the holiday of the beauty industry.Q: Were there any fundamental difficulties in the design process? Maybe some interesting moments?

A: No, there were no fundamental difficulties in the process. On the contrary, everything was created with ease and, as always, with love. The location, GURRAMA restaurant, was the perfect space for this event. Many thanks to the Marie Claire team, which fully trusted our team in the design creation.
В: Q: How many flowers did you need to create this very image? Are they all natural?

A: All flowers were decorative, about 500 units of the different kind of sakura, in several shades. This has been the world’s eco-trend for a long time along with the usage of the natural plants. White, gently pink, raspberry “Japanese cherry”. All the scenery was accompanied by an additional illumination, which significantly changed the space.В: Q: Did you visit this event? Looking at these pictures, it seems that everything was perfect – both the overall style, the design, and the atmosphere.


A: Yes, of course, I attended the event, we always have a duty designer who accompanies the whole event. The awards were given to the brands such as Dior, Biotherm, Clinique, Giorgio Armani, Kerastas, Shiseido, Sisley, Estee Lauder, Chanel, Maybelline, Lancome, Kiehl’s, Yves Rocher. Even a representative of Chanel from the Head Office in Paris, who was also present at the evening, noted the level of execution.!





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